In a bid to increase advertiser spend, Snapchat is partnering businesses with its platform's best content makers. The pilot program, titled 'Snapchat Storytellers,' will link companies with five popular creators, including Mplatco, Cyrene Q and Shonduras. They'll either appear in ads or lend their wisdom to brands seeking insight for their creative campaigns, and get paid for doing so.
Source: TechCrunch
Snapchat taps power users to explain the app to advertisers posted first on https://www.engadget.com
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