Snapchat helped register 418,000 US voters in two weeks

It's easy to be cynical when you hear about voter registration campaigns from social networks. How many people really sign up because of a digital nudge? Quite a few, apparently. Snap told the New York Times that its Snapchat campaign had helped 418,000 people register in the space of a two-week period, many of them in hotly contested states like Florida, Georgia, Ohio and Texas. The initiative had combined a registration button on users' profiles with snap videos asking them to register.

Source: New York Times

Snapchat helped register 418,000 US voters in two weeks posted first on https://www.engadget.com