Friday, 18 August 2017

Essential's startup advantage might come back to haunt it

"Most companies would get a stage, and we'd have lights and music and everything else," joked Andy Rubin as he addressed a group of reporters. "But that really isn't our style." He was casually dressed in jeans and a blue T-shirt with a coffee mug in one hand as he stood in a lobby-like room. The setup was located just a few feet from an adult-size slide and overlooked a farm of cubicles on one side and a cafeteria on the other. It wasn't the typical setting for a major product launch.


Essential's startup advantage might come back to haunt it posted first on http://ift.tt/1tUdcCk

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