Western Digital has long been the go-to name for physically backing up your files — and a new acquisition means it’s now looking to take on cloud storage, too. The company announced today that it’s purchased Upthere, which offers apps that sync files and photos across devices, and it intends to continue building out the service.
Upthere was founded in 2011 but only went public with its first apps in 2015. It’s been quiet since then, which suggests the company’s apps didn’t catch on. Upthere promised to simplify syncing and later finding your files, but that’s a pretty difficult pitch, especially since Google and Apple have been getting much better at both of those things in the past couple years — and they don’t always charge you for it.
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