Thursday, 24 August 2017

Disney turns to AR to sell 'Star Wars: The Last Jedi' toys

Luckily for George Lucas, Fox didn't give a hoot about toy licensing for the original Star Wars, but Disney sure as hell does. To make sure its September 1st Star Wars: The Last Jedi Force Friday II toy launch event is a success, it has added an augmented reality component called Find the Force. You'll be able to scan new in-store physical displays that feature characters like Rey and the new "Executioner Stormtrooper," and those characters will come to life on your screen, Pokémon-style.

Source: Disney


Disney turns to AR to sell 'Star Wars: The Last Jedi' toys posted first on http://ift.tt/1tUdcCk

No comments:

Post a Comment