Saturday, 24 November 2018

Over a third of online Black Friday purchases came from phones

If you spent Black Friday hunting for deals on your smartphone, you're not the only one. Adobe analysts have determined that just over a third (33.5 percent) of online Black Friday sales were completed on smartphones -- a large uptick from 29.1 percent just one year earlier. People were willing to splurge, too. There was over $2.1 billion in sales, a leap from the previous record ($1.4 billion) set on Cyber Monday, not Black Friday.

Source: Adobe Analytics


Over a third of online Black Friday purchases came from phones posted first on https://www.engadget.com

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