Sony has consistently failed to make money from smartphones for as long as we can remember, but it's not giving up. The immediate strategy is to focus on the heavyweight division, competing against other companies striving to make the very best phone around. But Sony's gotten into the habit of releasing new devices every few months, and it's getting tougher and tougher to tell them apart. Take the new Xperia XZ3 Sony announced today at IFA. The XZ2 and XZ2 Premium have both landed within the last six months, so it's no surprise the XZ3 doesn't have much we haven't seen already. Which begs the question: How many flagships is too many flagships?
Sony's Xperia XZ3 is basically the XZ2 with a pretty OLED screen posted first on https://www.engadget.com
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