Snapchat is considering a new-but-familiar way to profit from its content: According to DigiDay, the company will start testing six-second TV commercial-like ads starting around May 15. By "commercial-like," we mean you can't skip them at all -- as it is, you can easily tap on a Snap ad to dismiss it. The company is reportedly planning to run the ads, aptly called "Commercials," in select shows produced by publishing partners like MTV-owner Viacom, such as Cribs and Girl Code. In other words, they're the kind of shows you'd usually expect to be interrupted by commercials if they're shown on TV.
Source: Digiday
Snapchat will test unskippable ads in May posted first on https://www.engadget.com
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