I’ve had MoviePass since September, right after the company dropped the price of its one-movie-per-day subscription to the too-good-to-be-true cost of $10 a month. Since then, dozens of friends, colleagues, and even random strangers I’ve run into at movie theaters have asked if it’s really a good deal, and if they should sign up. My answer has always been yes, because for the right kind of moviegoer, the service offers a tremendous value.
I’ve always known that the free ride wouldn’t last forever, though. The company’s business model, which has MoviePass losing money on pretty much every ticket sold, seems too unsustainable. Two changes the company has begun toying with recently make it appear MoviePass is readying to gut the core value...
MoviePass is no longer too good to be true appeared first on http://www.theverge.com
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