Tuesday, 3 October 2017

Snapchat’s next AR trick is giant art installations

Snap is bringing a touch of art world glitz to Snapchat. Keen observers will have noticed a newly launched countdown on its art.snapchat.com URL. Well, the internet has already cracked its code. And no, you're not about to get a Snapchat drone (at least not yet). The domain is apparently tied to a new augmented reality art project featuring Jeff Koons and, possibly, more artists down the line. When logged into the app, users will be able to point their phones at a distinct spot to view Koons' signature giant balloon installations.

Source: Jonah Grant (Twitter)


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