Wednesday, 25 October 2017

Target made a terrible clone of Ikea’s AR furniture placement feature

If you're sick of guessing or measuring dimensions to see whether a fancy new couch will fit into a room in your tiny apartment, Target has just introduced a novel way to shop: through an AR feature on its mobile website. The See It In Your Space feature is similar in concept to Ikea's AR app. It's supposed to let customers use their smartphone camera to virtually map out how furniture will look in their rooms.

But it doesn’t work like all those other fancy AR apps. You have to twist and position items manually. In our testing, the buttons to control the rotation and moving the piece of furniture were clunky. The worst aspect is that it doesn't render the item to scale like the Ikea app does, so you're left fiddling around with size and...

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Target made a terrible clone of Ikea’s AR furniture placement feature appeared first on http://www.theverge.com

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