To win over young US cable-cutters, Viacom is attempting to cut deals with mobile phone networks to provide their subscribers with its content. The media conglomerate's move is a quiet strategic redirect to target younger users where they are -- on their phones and devices -- instead of insisting they'll eventually return to cable television.
Source: Reuters
Viacom chases mobile deals to make up for cord-cutting posted first on http://ift.tt/1tUdcCk
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