There was a time a year or so ago when, if a friend wanted to send me a meme or a funny selfie, it would be on Snapchat. But I don't remember the last time that happened; at some point Instagram became our go-to messaging app. And apparently I'm not alone: Snapchat lost as many as 3 million daily users in 2018. Meanwhile, Instagram has grown so fast over the past two years that its Stories feature alone is much bigger than Snapchat, with more than 500 million daily users. This has arguably come at Snapchat's expense. But it's not as if Snap isn't looking to turn things around. The company wants to reinvent itself by trying a bunch of different things, like augmented reality shopping, being more open and and teaming up with brands such as Nike on AR workshops.
Snapchat is in the middle of an identity crisis posted first on https://www.engadget.com
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