Facebook announced today that it’s making its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News. That way, publishers can build first in Instant Articles and then push near-identical versions of their content to other platforms.
This might help cut down on news organizations’ distribution costs, but it’s also a big deal for the tech industry’s platform wars. Because this announcement doubles as a tacit admission from Facebook that its Instant Articles format is not as popular as other forms of platform publishing, as well as a move to undermine the success of Google AMP and Apple News by incentivizing publishers to create one version of a thing and push it out everywhere. If...
Facebook is trying to salvage Instant Articles by adding support for Google AMP appeared first on http://www.theverge.com
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