Twitter, in its never-ending quest to deliver features users never asked for, is announcing a new style of advertisement that businesses can use to easily reach you in your Direct Message inbox. The company is calling the feature a Direct Message Card, which is a specially designed ad that prompts a user to click on an automated reply. From there, a one-on-one conversation is spun up in the Direct Messages tab.
“This new card will help businesses drive discovery of such experiences both through promoted tweets and organic sharing,” Twitter said in a statement. “Using a Direct Message Card, businesses can capture people's attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons.”...
Twitter is making it easier for businesses to reach people with Direct Messages appeared first on http://www.theverge.com
No comments:
Post a Comment