Monday, 24 April 2017

Tag Heuer's 'modular' smartwatch isn't actually modular

Webster's dictionary may define "modular" as "constructed with standardized units," but in tech, that buzzword has a slightly different meaning. A modular device usually has swappable components that bring additional functionality. But Tag Heuer is going with the original definition of the word for its latest high-end Android Wear smartwatch. The Connected Modular 45 is the follow-up to the company's surprisingly successful debut smartwatch that came out last year. The company's sophomore offering is a highly customizable device that lets you swap out the "smart" module for a mechanical timepiece, turning it into just another analog luxury watch with a multi-thousand-dollar price tag. You can change other components of the watch, too. Starting at $1,600, the Tag Heuer Connected Modular 45 is a refinement of the original and, like its predecessor, will appeal only to a very select group of people.


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