Sunday, 23 April 2017

Apple CEO threatened to drop Uber's app over iPhone tracking

Uber is no stranger to trouble, but it may have landed in some especially hot water two years ago. New York Times sources claim that Apple CEO Tim Cook held a face-to-face meeting in early 2015 to call out Uber's Travis Kalanick (and threaten to remove his app from the App Store) after learning that Uber was not only violating iOS app privacy guidelines, but was trying to cover it up. Reportedly, the ridesharing outfit had been "fingerprinting" iPhones with permanent identities so that it could prevent drivers from cheating by creating fake accounts and accepting rides from these bogus customers. The IDs would last even after the app was deleted or the entire phone was wiped. While this helped keep drivers honest, it was clearly a privacy violation -- and it was made worse by Uber's bid to hide the tracking from App Store reviewers.

Source: New York Times


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