At its Playtime event for Android developers today, Google announced that apps on the Play Store will soon gain a new option that could have huge implications for subscriptions: temporary promotional pricing. "Coming soon, you'll be able to create an introductory price for new subscribers for a set period of time," Google's Larissa Fontaine wrote in a blog post. "For example, you can offer a subscription for $1 per month for the first three months before the normal subscription price kicks in."
There are many app categories where this could make a big difference. Music and video are certainly on that list; maybe cheaper introductory pricing could boost Google's own struggling YouTube Red service, or help Spotify maintain its lead over...
Android apps will soon be able to offer cheaper, introductory subscription prices appeared first on http://www.theverge.com
No comments:
Post a Comment