Wednesday 30 November 2016

Netflix's offline viewing mode was inevitable

The ability to finally download Netflix videos came as a surprise this morning. After all, it's the same company that just a few years ago said that offline support was "never going to happen." But recently, Netflix's tone started changing. Back in April, CEO Reed Hastings said it would "keep an open mind" about the feature. And earlier this month, chief content office Ted Sarandos noted that it might be necessary for international markets. And if you really think about it, there are plenty of reasons why Netflix couldn't avoid offline viewing any longer.


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