CNN snaps up Casey Neistat's video sharing app Beme

In the hopes of bringing in a younger audience, CNN has acquired the social video sharing app Beme, which was most notably the brainchild of YouTube star Casey Neistat. Beme, which let you quickly shoot and upload four-second videos, will be shut down, the New York Times reports. Neistat and the app's 12 other employees will be working on a new project for CNN which will debut sometime next year. While the app only received around 1.2 million downloads, the deal mostly seems to be a way for CNN to bring Neistat aboard, a successful YouTube personality who's managed to cultivate a desirable millennial viewership.

Source: New York Times

CNN snaps up Casey Neistat's video sharing app Beme posted first on http://ift.tt/1tUdcCk