Facebook is bringing augmented reality to Messenger. Rather than being a feature you can use when talking to friends though, the first application of the tech is for #brands. Facebook puts it like this: "When a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand. This feature leverages the nature of messaging to help people get valuable, instant feedback about purchases, customizations, and more, without ever needing to set foot in a store."
Facebook is adding AR to Messenger for #brands posted first on https://www.engadget.com
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