Tuesday, 7 November 2017

Instagram opens its paid post tools to more 'influencers'

In June, Instagram introduced a new tool that makes sponsored content a little more obvious. The feature allows users posting images and stories that qualify as ads to make that clear right up top with a "Paid partnership with [brand]" tag. That tool was expanded to more users in August and now, Instagram has made it available to users with a high level of engagement and anyone with access to its Insights data -- Instagram's analytics tool for those with a business account. Additionally, those that can use the tool will also begin receiving notifications when Instagram systems detect a post that could be an ad but hasn't been tagged as such.

Via: TechCrunch

Source: Instagram


Instagram opens its paid post tools to more 'influencers' posted first on http://ift.tt/1tUdcCk

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