It's hard to believe that Adidas hasn't had its own shopping app, considering that we're living in the age of the smartphone. But that's all about to change. Today, the German sportswear giant is introducing its (aptly named) "Adidas" application, which will let iOS and Android users buy products without having to go to their web browser. Adidas says the app is designed to offer an experience tailored for every consumer, based on the type of gear you're into or the sport you play. The main idea is for you to have personalized product recommendations, and the more you use the app with your account, the better it'll be at knowing your taste.
Adidas’ first shopping app is also a personalized news feed posted first on http://ift.tt/1tUdcCk
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