The Electoral Commission has partnered with Snapchat to launch a UK-wide geofilter encouraging selfie-swappers to register to vote in the upcoming general election. It's live in the app right now and asks users to "Find your voice!" ahead of the May 22nd registration deadline and actual vote on June 8th. This nationwide geofilter follows a more localised campaign in Scotland last month, which was intended to get youngsters hyped for council elections -- 16 and 17 years old particularly, given it was the first vote they were eligible to participate in.
Via: Business Insider
UK turns to Snapchat to boost young voter turnout posted first on http://ift.tt/1tUdcCk
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