Musical.ly might have professionally made original shows to offer along with user-produced content sometime in the future. According to Bloomberg, the music video app is currently talking to Viacom and Comcast's NBCUniversal about creating original programming for its users. Musical.ly is reportedly interested in interactive shows that encourage the community to participate instead of heavily produced ones. The publication's sources didn't get more specific than that, only noting that the Chinese company's purpose is to widen its appeal by offering videos that focus on, say, comedy or sports.
Source: Bloomberg
NBC and Viacom are making original shows for Musical.ly posted first on http://ift.tt/1tUdcCk
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