Gig ticket sellers should learn from Dice's instant refunds

Now in its third year, UK gig app Dice has made a name for itself by selling tickets to see some of the world's biggest music acts without additional overheads. There are no booking fees and tickets are tightly linked to an account, meaning all you need to do is pay the listing price and show your phone at the door. The process all but eliminates scalpers, at least for events sold via Dice, but offloading those tickets when you can't make a gig hasn't been especially easy. With Refund Tickets, however, Dice has introduced a new button for sold out gigs that automatically gives you your money back and offers it to someone on the waiting list.

Source: Dice.fm

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