Uber has been through a lot since it booted Travis Kalanick: a new CEO, a new management team and an emphasis on doing things by the book (even if it proves costly). But how is it supposed to convey that it turned a corner besides ads? Through a new font, apparently. The ridesharing firm has unveiled a new look that revolves around a new typeface, Uber Move. It's unique, inspired by transportation fonts (think road signs and subways) and works in every country where Uber has a presence.
Via: Fast Company
Source: AdWeek
Uber hopes a new font will symbolize its turnaround posted first on https://www.engadget.com
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