Wednesday, 12 September 2018

Apple is happy to use women and people of color as art, not authority

Apple's 2018 iPhone event opened with a black woman busting her ass to ensure a white man's success.

The introductory video is a Mission Impossible-style short featuring a young woman racing across Cupertino campus to deliver a briefcase to Apple CEO Tim Cook, who's waiting calmly backstage before the event. She arrives, out of breath, and he opens the briefcase. Inside is the clicker for the presentation; he picks it up with reverence while the woman asks, incredulously, "The clicker?" She then stands, panting, behind the curtain as Cook walks out to enjoy a raucous round of applause.


Apple is happy to use women and people of color as art, not authority posted first on https://www.engadget.com

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