Snap’s second official app is a tool that lets you design and build augmented reality lenses for Snapchat. The company today announced Lens Studio, a design app for Mac and Windows desktop computers. The app, which resembles the internal tools Snap uses to build lenses in Snapchat, can be downloaded here. A flood of new AR objects inside Snapchat could be a creative boon for the app, where 70 million users a day interact with lenses.
“This has been an amazing year for AR as a technology,” says Eitan Pilipski, who leads Snap’s camera platform team. “We’re really excited to take this tool, and make it as simple as possible for any creator out there to have a presence on Snapchat.”
The move marks the first time that average users — and...
Snap releases Lens Studio, a tool for creating your own AR effects appeared first on http://www.theverge.com
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