Google plans to introduce an ad-blocking setting in both the mobile and desktop versions of its Chrome browser, according to The Wall Street Journal. The option would be opt-in, and it would remove any and all “unacceptable” ads as defined by Coalition for Better Ads industry group. Those types of ads include pop-up ads, autoplay videos, and what are known as prestitial ads, or those ads that are often fullscreen and show up before you’re taken to the homepage or desired website.
How Google will implement this feature is still being debated, the report says. One option includes blocking all advertising on a website if it includes even just one offending ad, which would ensure that website owners keep all forms of advertising up to...
Google reportedly planning built-in ad-blocking feature for Chrome appeared first on http://www.theverge.com
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