Wednesday, 8 March 2017

Pinterest acquires Jelly, a truly terrible search engine

Pinterest said today that it has acquired Jelly, a bad 4-year-old search engine, for an undisclosed sum. Jelly, which was created by Twitter co-founded Biz Stone, tried to reimagine search as a social question-and-answer network. Instead of relying on Google for hard-to-answer questions like “what are some child-friendly places to go in Fresno this weekend,” Jelly would attempt to route your questions to people might know. After several minutes, it would then give you an answer that typically did not improve meaningfully on Google search results. It was a disaster.

The Verge broke news of Jelly’s Q&A plans in 2013, when the company was still in stealth. It built on Fluther, a similar Q&A app that Stone had previously advised. Ben Finkel,...

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Pinterest acquires Jelly, a truly terrible search engine appeared first on http://www.theverge.com

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