Facebook copied Snapchat Stories in its main “big blue app” today, after ripping it off in Instagram, Messenger, Whatsapp and every other product Facebook has ever thought about. Oculus VR Stories have certainly been whiteboarded in an office somewhere.
The trend is so clear that there’s a delightful #storieseverywhere hashtag of insane mockups. I lol’d:
Introducing @1Password Stories! Show to the others your passwords! http://pic.twitter.com/FAfmaWmtns
— Henrique Macedo (@henrikemacedo) March 23, 2017
Behind the explosion of stories as a format lies a great Silicon Valley sleight-of-hand: pretending a revenue stream is actually a meaningful shift in how people think or feel. “Stories are the new News Feed” is the TechCrunch headline; “the...
The real story behind Stories is advertising appeared first on http://www.theverge.com
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