The acquisition of Runtastic gave Adidas a major boost in its fitness tech efforts, and it didn't hurt that the $238 million purchase came with over 100 million users attached. Since 2015, the year it bought the popular app, Adidas has focused on making Runtastic a bigger part of its business strategy. Last month the company announced it would be shutting down its MiCoach platform, which had been powering a suite of health and fitness products, in favor of consolidating that ecosystem with Runtastic's. The next step, according to Adidas' Head of Digital Sports, is to work with third parties on making more "personalized" experiences.
Adidas is working on new, 'open' digital fitness products posted first on http://ift.tt/1tUdcCk
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