Fashion brands know that experimenting with tech is imperative, whether it be to enhance the retail experience or introduce fans to the concept of virtual reality. For Gap Inc., which, in addition to its eponymous label owns Banana Republic, Old Navy, Athleta and Intermix, technology has never played a major role in its business strategy. But, as the company struggles with declining sales, it's trying to find new, creative ways to engage with customers. That's where Gap's "DressingRoom" app will come in when it launches in the coming days.
Gap envisions a future with augmented reality 'dressing rooms' posted first on http://ift.tt/1tUdcCk
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