Samsung is no stranger to using TV events as sales pitches for its smartphones, but now it's taking over an entire TV show. Variety has learned that the March 25th episode of NBC's Tonight Show will replace the usual studio program with a tour of Jimmy Fallon's favorite New York City locales (complete with The Roots and guests) shot entirely with a Galaxy S10+ phone. In essence, it's one long ad for the smartphone's cameras. Samsung's Patricio Paucar isn't shy about the reasoning, either -- it's an attempt to "break through the noise" and get people to pay attention when they might tune out the usual commercials.
Source: Variety
NBC shot an entire episode of the 'Tonight Show' with the Galaxy S10+ posted first on https://www.engadget.com
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