After Apple introduced the iPhone XS, XS Max and XR, I wrote that consumers didn't seem to mind how much more expensive iPhones had gotten over the past few years. But after Apple unexpectedly admitted yesterday that revenue for the last quarter would fall short of Apple's projections, I might have overstated things. It sure seems that the days of a new iPhone automatically driving big sales may be behind us. But those extremely high iPhone prices are just one piece of the puzzle, though -- let's break it down.
Apple knows the age of yearly iPhone upgrades is over posted first on https://www.engadget.com
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