MoviePass responded late this evening to a number of reports calling into question the company’s privacy policy after CEO Mitch Lowe publicly claimed the theater subscription service tracks its users’ locations. A spokesperson for the company clarified that MoviePass has no intentions to sell this data, and the company at the moment is only “exploring” utilizing location-based marketing as a way to “enhance the overall experience by creating more opportunities” for subscribers to “enjoy all the various elements of a good movie night.”
Use of location-based data is mentioned only once in MoviePass’ privacy policy, which says a user’s location is checked only to verify whether they are in fact nearby the specified theater they intend to...
MoviePass says it’s ‘exploring’ gathering location data on users, but it won’t sell it appeared first on http://www.theverge.com
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