Mobile trivia game show HQ has landed its first high-profile pair of sponsorships slated to debut this week: a Ready Player One tie-in courtesy of Warner Bros. and a surprise giveaway in conjunction with Nike’s celebratory Air Max Day. The marketing deals mean HQ, which hosts twice-daily live trivia games that give away real cash, will be more than able to cover the cost of larger-than-normal prize pools on top of experimenting with its ongoing and unprecedented live video format.
According to AdAge, which first reported the news of the RPO deal, HQ will host a $250,000 game this Wednesday that will feature questions related to the film adaptation of Ernest Cline’s VR-focused pop culture love letter. It’s not clear if HQ will also run...
HQ’s Ready Player One and Nike ad deals show just how lucrative mobile audiences can be appeared first on http://www.theverge.com
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