Makeup empire L'Oreal wants to promote its huge collection of brands the high-tech way, so it's buying Modiface to make that happen. It's now in the process of acquiring the beauty tech company, which has been teaming up with big cosmetics brands for over a decade to create augmented reality apps for mobile and desktop. Modiface's AR tech powers quite a lengthy list of beauty apps, including a website where you can digitally try on Estee Lauder's lipsticks, which you can see in the image above.
Source: Bloomberg
L'Oreal buys an augmented reality beauty app maker posted first on https://www.engadget.com
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