ASOS’ visual search tool is now available to all of its shoppers

Last August, retailer ASOS launched its Style Match tool in select markets. It lets users take a picture or upload an image -- whether it be a photo they've taken, a screenshot or something from a magazine -- and then search ASOS' products for clothing or accessories in that image. So for instance, if the shoes your favorite actor was wearing on their latest red carpet strike your fancy, you can take that image, tap the camera icon in the ASOS app search bar, upload the image, focus on the shoes and search. The app will bring up items ASOS sells that are similar to what you're looking for. Style Match has been largely limited to the UK so far, but today, ASOS is making Style Match available to all of its 16 million active customers on both iOS and Android.

ASOS’ visual search tool is now available to all of its shoppers posted first on https://www.engadget.com