Taking a cue from Lego, Mattel is betting on augmented reality as a new way to entice shoppers. The company will introduce an AR app this fall, which will generate a virtual version of its Hot Wheels City playsets when you point your phone or tablet at their boxes in stores. The idea is to give kids and parents a better sense of how the set looks and functions without open anything up, and without retailers wasting precious floorspace on demo units.
How Mattel is using AR to let you preview Hot Wheels playsets posted first on https://www.engadget.com
No comments:
Post a Comment