Twitter has figured out a way to make money off of a feature it cloned from Snapchat less than two months ago. It's now allowing advertisers to offer sponsored stickers, which will appear up front in the list of stickers that users can place on their photos.
The new ad format kicks off today with a sponsorship from Pepsi, which has paid for eight custom stickers, six of which are weird smiley faces, one of which is a trophy, and only one of which has a Pepsi logo on it. Twitter will allow advertisers to buy either four or eight custom stickers at a time, all which will appear in the "featured" section that first appears when adding them to a photo.
Twitter now lets advertisers create their own stickers appeared first on http://www.theverge.com
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