Tuesday 30 August 2016

Facebook’s editorial purge has completely backfired

It’s been a rough few days for Facebook’s Trending Topics. The company announced on Friday that it’s made the news list more automated by removing article descriptions and leaning more heavily on algorithms to produce it. The company also reportedly fired as many as 18 editorial contractors responsible for writing descriptions and ensuring the accuracy of the sources it uses. Now we’re watching the immediate — and disastrous — effects unfold.

First, there were the hilarious mix-ups. Yesterday a video of a dog reacting to seeing its owner for the first time in two years went viral. The top headline, from something called iHeartViral.com, told people they just had to watch it. And yet the Trending Topics module put the video under the...

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