Like any other potential advertising space, New York City's Bryant Park needs information about its visitors in order to attract potential sponsors. To gather that information, the private Bryant Park Corporation, which runs the city-owned park, has announced a new partnership with data analytics firm PlaceIQ allowing the BPC to glean anonymized data from visitors' mobile phones that can be used to create a generalized picture of the parkgoers and their movement or buying habits.
Via: Ad Age
Source: PR News Wire
New York's Bryant Park is tracking visitor behavior posted first on http://ift.tt/1tUdcCk
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