Samsung's Note 7 catches fire, but the damage isn't done

When Samsung's Galaxy Note 7 launched earlier in the fall, we loved it. So did a lot of others, critics and consumers alike. Then the reports of battery-related fires started rolling in. Just weeks later, Samsung was forced to kick off a massive recall of Note 7s, a complicated, crucially important process that should have signaled the end of this disaster. It didn't. Now we're left with reports of replacement units going up in smoke -- one of them started smoldering on a Southwest flight, and another put a Kentucky man in the hospital for smoke inhalation. Then, while writing this very sentence, Samsung told all of its carrier and retail partners around the world to stop sales and exchanges of Galaxy Note 7s.

It's the move Samsung dreaded, and the move Samsung needed. As dramatic as this seems, though, it's just another step in its fight to piece its reputation back together, bit by agonizing bit.

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