Google is constantly tweaking its search results page to include more information typically found deep within websites, and now its search engine will surface college and university data starting today. Now, when a user searches for a school using Google, the results page will show information culled from the US Department of Education's College Scorecard. That includes the school's graduation rate, its average total cost with financial aid, the average salary after attending that school, and the institution's acceptance rate and undergraduate tuition cost.
In the long term, these types of additions to Google search bolster the company's core advertising business. The more queries users input into Google's search engine, the more...
Google wants to educate students about universities right from search results appeared first on http://www.theverge.com
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