If you're one of the few mobile gamers who actually spend money on in-app purchases, you might begin to see fewer ads. While developers make most of their money with advertising, in some cases, ads hurt in-app purchases by disrupting the gameplay of cash-flush gamers. Now, Google is using machine learning to only show ads to players who aren't likely to spend money on in-game purchases. This will spare big spenders the interruption.
Source: Google Blog
Google targets ads at gamers who don’t make in-app purchases posted first on https://www.engadget.com
No comments:
Post a Comment