The New York Times' expose that revealed the relationship between Facebook and Definers mentioned that the controversial PR firm has another big-name client from the tech industry. That client reportedly hired the company to launch a campaign against Apple and to spread negative news about the tech giant in the same way it spread damaging stories about Facebook's critics. And, no, it wasn't talking about Facebook itself. While the piece didn't reveal the third company's identity, a couple of reports by Business Insider and NBC News suggest that the firm is none other than Qualcomm.
Source: NBC News, Business Insider
Qualcomm reportedly hired crisis PR firm behind Facebook controversy posted first on https://www.engadget.com
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