Wednesday, 26 July 2017

Pokémon Go Fest's big flop shows Niantic needs to think bigger

This past weekend's Pokémon Go Fest felt like a bit of a flashback to 2016. Users were having connection problems and couldn't even sign into the game. People were angry, and refunds were doled out. But the truth is that game developer Niantic has spent the past year ironing out those issues, and the game has improved quite a bit. The festival in Chicago was intended as a love letter to those who stuck through it all and kept playing, while also giving the company a chance to unveil long-awaited Legendary Pokémon. Instead, it was a mess that showed the developer is still struggling with unexpected success.


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