GIF search engine Giphy will begin testing sponsored GIFs within integrated messaging apps, according to TechCrunch. The same source also said Giphy has reached 200 million daily users between its apps, integrations, and websites, and had reached 250 million monthly users.
The sponsored GIFs could work in a variety of ways. Most people search Giphy using emotion or action words, with popular categories on the site like “hungry,” “party,” and “smiling.” Imagine a search for “hungry” that serves up this Unbreakable Kimmy Schmidt “I’m having candy for dinner” GIF as a top option when it’s time to promote the next season, or “party” that prioritizes GIFs like these dancing Absolut cocktails during a campaign.
Giphy has been engaging in...
Giphy is reportedly about to begin testing sponsored GIFs appeared first on http://www.theverge.com
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